A couple of months ago Ben Terry from Stanceworks and I had a sit down here in Houston at a bar called Lucky’s. Lucky’s sits in the heart of downtown Houston and has some pretty damn cheap drinks so, as you can see, we had a few. The topic of the conversation you ask? An offset inspired meet that would encompass many of the already fat squatting, great fitment cars that reside in Texas as well as various whips from around the nation. The guest on the list? Mark Arcenal from Fatlace. One of the key influencers within the current offset movement on the west coast and now spreading like wild fire across the nation with his Hellaflush division of Fatlace. This was a pretty big deal because Mark has yet to have any real presence in Texas except for his fans, who follow the Fatlace work on the west coast as well as some of his notorious car builds.
Location City for the event? A no brainer, Austin, Texas, centralized for the main Texas cities, good food, great babes and a laid back all around atmosphere. Hence the name the 512 Project, and being that it was an “offset” collaboration between Stanceworks and Fatlace in the end, well, it ended up being called a Fatlace X Stanceworks Black Label. Black Label was crowned because both groups have their own types of events already, Stanceworks (Stance of the Union) and Fatlace (One of One and Hellaflush) and this was there…you guessed it, a Black Label.
When Ben got back to me a couple weeks later with a meeting spot in mind within the Capital, the call went a little something like this, “John, you won’t believe the location I have found for the 512 Project..dude, a private race track.” I sat back for a second and thought, damn this is brilliant. Some of the most non-functional cars on the road laid flat out on the track makes for a very ironic and unique scenario. “Do it Ben!” …. and the rest was history.
Coming from an events background, most people have no idea the amount of complications that can go into an event, especially one that has no platform to create off of. When you are trying to do something different for the first time it can be rather difficult, but I think Ben, Mike Burroughs and the crew at Stanceworks did a great job for the first go around. Plenty of hype, nice cars, a new formula, and cool guests made for an excellent day in the 512 at the Project. And for just 8 weeks of plan and execution time, a damn good result.
We will be back soon with our in depth coverage of the 512 Project as this is just pt. 1 We have jobs, gotta make the ends, and build cars and drink, so until then, enjoy.